Strategic storytelling & new media consulting for today’s policy leaders
Mission-driven organizations, political campaigns, and public policy leaders leaders are doing critical, impactful work that has the potential to drive meaningful change. However, they often struggle to effectively market themselves and their ideas and achievements in a rapidly evolving media landscape. As traditional mainstream media loses its dominance, audiences are increasingly turning to independent journalism, social media platforms, podcasts, and live streaming for information and engagement.
This shift has created a significant challenge.
That’s where we come in.
We partner with change-making campaigns and organizations to craft compelling stories and develop powerful messaging strategies that actually reach and resonate with the audiences that matter most.
Our custom, modern media strategies include social media, podcasts, email marketing, digital advertising, creative collaborations and grassroots fundraising.
We specialize in addressing this gap with the tools, strategies, and expertise to connect with the general public in ways that resonate across these newer, more fragmented channels,
Services
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If you're looking to collaborate, we'd love to explore opportunities with you! With over 90,000 followers across platforms, 7 million monthly views, and an engagement rate far beyond industry standards, we know how to create content that resonates. From ideation and creative direction to shooting and editing, we handle every aspect of the process to ensure high-quality, impactful storytelling.
We can also work with large-scale lifestyle influencers within our network to help your message reach an even broader and more untapped audience.
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We can work with you to address any areas of opportunity and advise on a strategy and plan to implement:
Communications strategy
Storytelling + Messaging
Rapid response
Channel audits
Social platform build out and/or scale up
Custom content strategy and calendars
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If you’re looking for another layer of involvement to help execute the plan, we can also handle:
Social media management
Social media training and workshops
Vendor selection and management (branding, video, web development, CRM)
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Our network is a powerhouse of engaged millennial women and moms who are redefining how they consume news and information—far from the mainstream narrative. With years of experience building a robust network across Wisconsin, we specialize in connecting organizations and campaigns with a vibrant community of storytellers, everyday women, and powerful advocates who are ready to make an impact. Our community consists of thousands of women who are eager to engage, mobilize, and amplify your message.
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If you're looking to bring a changemaker's narrative to your next event, Kate Duffy can inspire your audience with insights on advocacy, political action, the power of community, and the payoff in taking risks. Whether as a speaker, panelist, or moderator, Kate brings dynamic energy, real-world experience, and actionable strategies to every discussion.
Work with us.
If you’d like to discuss opportunities to work together, we’d love to connect. Please fill out the form and we’ll be in touch within a few days.
Kate Duffy, Founder
After more than 15 years of leading large-scale integrated projects at advertising agencies, Kate saw an opportunity to apply her expertise to political communications and grassroots advocacy. She founded Motherhood for Good in 2022 to engage an untapped audience of women seeking to influence public policy and cultural issues through social media. A strong advocate for investing in new media infrastructure within politics, Kate has spoken on multiple panels, including with DNC leadership and is passionate about helping groups doing good work expand their reach and impact.
